Everyone knows FunPlanet. Smiles appear at the mention of its name, which evokes old memories of having fun with friends. Now, FunPlanet is changing. Really changing!
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context
FunPlanet has been completely redesigned. The activity centre with locations in Bulle and Rennaz was still working well due to its long-standing reputation. However, keen to develop the space and make it even more attractive, our clients envisaged a location where people feel good, home to all kinds of inclusive games - both traditional and modern - that bring them together
challenge
Transforming the image of an institution familiar to everyone. Conveying this renewal without losing visitors. Communicating fun, amusement and inclusivity. Boosting an ageing image and translating it for the future. Expressing dynamism and change.
result
The agency reinvented FunPlanet's visual identity, working with its directors on brand strategy, logo development, identity and tone of voice as part of a comprehensive, expressive rebranding. The new brand is fully updated, conveys energy and is different enough from the old version to communicate newness.
Bader developed a brand that expresses movement and intensity. We feel things changing at FunPlanet; we're once again the place that brings together and welcomes all generations.
A revitalising identity.
FunPlanet is changing. Its interior has been transformed and the service concept is changing, along with the services themselves. Its locations are becoming cosy meeting points welcoming young and older visitors alike with convivial, comfortable activities and ambience. Bowling is back, but there are now also virtual and drone areas. The design aims to convey this with movement, electric blue and visuals depicting shared joy.
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