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A start-up with exceptional potential. When we look beyond impenetrable scientific explanations, there is a mission that could transform medical practice and access to technology around the world. A true gem that is developed into a strategy and translated into the concept of a universe that provokes, catches on and takes flight.

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G-Ray Cartes visites
G-Ray Icon
G-Ray- Site
G-Ray Photo exemple
G-Ray Motto
G-Ray Logo

context

A highly complex and inaccessible technology and a development phase that requires marketing to the public and investors.

challenge

To transform explanations about an expert scientific subject into understandable language that can engage the public and the people involved.

result

A communication package comprising simple words and images, allowing easy development of the marketing and wording used by the media.

G-Ray is technology for reading x-rays whose applications could lead to a drastic improvement in x-ray resolution, the ability to introduce colour and differentiate human tissues, or even to use x-rays in "real-time".

G-Ray Poster
G-Ray Poster
G-Ray photo femme face
G-Ray Digital Website
G-Ray Exposition
G-Ray Guideline