dentsply sirona

How can we maintain consumer attachment when a brand becomes a giant?Dentsply and Sirona become the Dentsply Sirona brand. This merger comes with a radical change of identity that inevitably impacts the perception of users of both brands. Bader Creation is commissioned to come up with an international reassurance marketing campaign strategy for the company's Endodontics division.

context

Two leading dental companies, Dentsply and Sirona, merge. The new brand becomes an international giant.

challenge

To reassure endodontic customers about the continued quality, Swiss manufacturing and human contact.

result

A campaign that President Jeffrey T. Slovin hailed as a new standard in terms of communication for the group.

The agency chooses to tell a story featuring three people known in the field of dentistry. The film portrays the creation of new products according to the group's real-life method, i.e. a collaborative approach that is resolutely human-centred. It reminds us that the products are Swiss made. A global communication campaign is established, reminding everyone that quality always comes from a deeply human element: the ability to question achievements in order to go further.

This merger marks the birth of the most complete range of dental equipment, consumables and solutions on the market. With the most advanced research and development platform in the industry, Dentsply Sirona Endodontics reaffirms its mission to support dentists in the best possible way by offering them innovative solutions for the endodontic treatment of their patients.

It is an emotional campaign based on a digital film and 360° applications. The agency presents the strategic approach from the scenario through to the creation of a communication package for countries all over the world to manage their communication, whether it is print or digital.

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