How do you approach the communications for a brand as innovative and rich in history as Breguet watches? We have created five immersive, poetic collections, designing them as mirrors between the past and the future.
keyboard_arrow_down
keyboard_arrow_down
context
The brand was founded by master watchmaker Abraham-Louis Breguet, who made a very early mark on the industry with innovations that redefined its quality standards. The brand has had many famous clients, from Napoléon Bonaparte to Marie-Antoinette, the Queen of Naples and more. Today, Breguet continues to capture the imagination, both with its aesthetics and its capacity for innovation.
challenge
To express the historic power of constant innovations and the way the brand continues to be at the cutting edge of technology without ever losing sight of its past. To create a universe that combines art, culture, beauty, sobriety and exception, just as Breguet watches do.
result
We developed five integrated campaigns composed of films and key visuals. They were made as moments that express the spirit of each collection. Suspended between the past and the future, the five universes allow us to feel history and the power of time and encourage us to turn towards the future.
Appointed as the watchmaker to the French Navy, the most prestigious title a watchmaker could be awarded, Abraham-Louis Breguet designed marine chronometers which defined the success of major explorations. This rich heritage is what inspires the Marine collection today.
Purity, originality and technicality. Inspired by the strong links between Breguet and the world of aviation and in homage to the pilots who distinguished themselves on the Bréguet XIV, the Type XX collection bears the technology and aesthetics of an authentic aviator's watch.
Breguet created the first wristwatch, fit for a queen. The view of the sweeping Bay of Naples echoes the first watch designed to be worn on the wrist. Abraham-Louis Breguet created it for Caroline Murat, Queen of Naples. This historic piece is the inspiration for this feminine, mythical collection.
An invitation to travel through and beyond time. The House of Breguet was founded on Île de la Cité in the heart of Paris. Its history and architecture are an excellent representation of the technicality and aesthetic codes which inspire this collection.
The perfect face of time: clear, precise and refined. Breguet's art and style has transcended entire eras. Today, the Classique collection is the quintessence of this longevity. Combining distinctive signs typical of the brand, it offers refined, timeless designs.
keyboard_arrow_down
