The village of Satigny is reinventing itself. How can we showcase the energy of a community on the edge of a city that stills respects tradition, the countryside and nature?
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context
Satigny is redefining its brand. The village lies just outside Geneva and is facing some very contemporary challenges. How can it successfully juggle traditional rural life with modernity and urbanisation?
challenge
Local identities are like a brand, but with one big difference: the client is political and represents a whole community. Understanding the residents and what brings them together them is essential to staying true to their story.
result
Bader.creation used its 'brands that speak' positioning tool to radically change the image of the village, which is still very much attached to its roots. How? By understanding the heart of the community and giving it a tailored, contemporary image.
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