maison gilliard

The agency wins the pitch for Robert Gilliard's new identity. Now called Maison Gilliard, the brand is moving upmarket and starting to speak the language of passion.

context

Gilliard wants to assert its brand with its inconsistent applications, but with four top-selling wines, the brand is less well known than its products.

challenge

To get back to the fundamentals of the brand, starting with the name and giving Gilliard meaning and a strong image.

result

Now Maison Gilliard, the new brand is strong and uniform, thanks to a well-crafted charter.

When the overall communication strategy is well executed, we see that the image resembles and symbolises the spirit of the company's people. This is the case for Maison Gilliard. The result is strong support for the new identity in the company and a very good perception among the public, who "recognise" its brand.

It is always a pleasure for our team to rethink a brand by its name, identity, visual variations and tone of voice. This global approach applied to a broad media mix allows us to create a clear and coherent universe.

What struck us when we came into contact with this company, was the attachment of all the people involved in the company to the terroir, to the winegrowers, to the oenologists and to the professionals with their expertise. All of whom are driven by an irresistible desire to transmit their knowledge, to share and to have others taste the wine.

Maison Gilliard has created a website with a strong narrative component, which has a genuine tone and leads to the e-shop in an intuitive way. The result of a full and flexible charter that is characteristic of the agency's work.