caran d'ache

keyboard_arrow_down

Caran d'Ache signs a partnership with Warner Bros. for the release of the film Justice League. How can we use a single voice to communicate to different audiences with luxury and mass market products? Just put your trust in the power of superheroes.

keyboard_arrow_down
caran d'ache img1
caran d'ache img2
caran d'ache img3
caran d'ache img4
caran d'ache img5
caran d'ache img6

context

For the release of the first Justice League film (produced by Warner Bros.) in November 2017, Caran d'Ache is launching a limited series of high-quality writing instruments associated with three superheroes from the film, Superman, Batman and Wonder Woman.

challenge

To develop a universe concept to communicate this extraordinary partnership by promoting the product more than the film. The universe must be able to be used for both the luxury and retail campaigns, on print, digital and merchandising media.

result

Designed By... Bader Creation imagines that each hero has commissioned the famous house to design their pen, with SUPER requirements of course. The agency uses abstract visuals from macro photos of the actual pens.

caran d'ache galerie 1
caran d'ache galerie 2

The pens were inspired directly by the outfits, so the agency focuses in on the origin of the design to create a campaign narrative and imagines that it is the superheroes themselves who have commissioned the writing house to create these tools.

It is difficult to understand all the work that has gone into these objects without holding them in your hand. All the development work was based on the costumes of the three superheroes in the film (colour scheme, engraving and coating that reflect the costumes and attributes of each character). Unparalleled quality and precision were required to manufacture these instruments, but above all they are an extremely subtle work of textures and materials.

To create the key visuals, the agency comes up with a background from a real macro image of the pens and distorts it to give the illusion of a costume. A trick that highlights the work done by the brand on the detail, places the pens deep in the universe of each character and gives an elegant and immersive insight into the universe created by Warner Bros for the film Justice League.

caran d'ache galerie 2
caran d'ache galerie 3
keyboard_arrow_down

plus de projets

dentsply sirona
Global communication for a dental giant
en savoir plus
s.pellegrino
Event communication campaign
en savoir plus